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Provital Trends Academy #2 - Men Care

Provital Trends Academy #2 - Men Care

Men’s cosmetics have long been positioned as the “market of the future.” And yet, in practice, one question keeps coming back: do we really know how to develop it?


? In the second webinar of the Provital Trends Academy, we’ll take a closer look at what truly drives the men’s care category — and how it translates into product, communication, and strategic decisions. You will learn:

  • what actually shapes this category and consumer behavior
  • why 2016 marked a turning point
  • which trends are backed by data — and which remain assumptions
  • how brands translate Men Care into products and communication


? June 9 | ? 11:00 AM | ? Online (Teams)

Webinar

09 Jun 2026 11:00 - 09 Jun 2026 12:00

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