Artificial Intelligence in Cosmetic Ingredients

Today and in the future, efficacy will increasingly be understood from a more holistic point of view: we know skin is a complex system that coexists with others such as the immune and digestive systems, our brain, and even our lifestyle. 

This transformation will guide our industry’s work in the short, mid and long term, when Big Data analysis and Artificial Intelligence are generating improved predictive studies and customization possibilities.

Provital’s AI-based testing

This evolution in the industry is why some of the key areas that Provital will keep on investigating in the coming years include the generation of broader claims in cosmetics, by making use of exhaustive and AI-based testing. 

Wonderage™ represents an example of this increasing capacity for science-backed claims: we conducted a neurostudy on a panel of women with mature skin. While the volunteers responded to questionnaires (neurosurvey) on their appearance and how they felt as they watched a video, their facial expressions (facial coding) were analyzed using Artificial Intelligence technology. Then, the differential results of the conscious mind’s responses could be compared, with scientific rigor, to those of the subconscious mind, translating the results into emotions.

Active ingredients with Artificial Intelligence-based claims

In that same line of work, and looking into the future, at Provital we recently developed a new kind of AI-based claim for the quantification of the well-aging power of Altheostem ™, thus creating an active ingredient that uses Artificial Intelligence to perform visual apparent age estimations in its in vivo studies. Therefore, by using a series of convolutional neural networks and Deep Learning, we have been able to expand objective product claims (like that our active can improve apparent age estimation by 3 years, for example).

At Provital, we recognize the complexity of the skin and its interaction with other systems in the body, which is why we are committed to investigating and developing science-backed claims for our cosmetic ingredients. 

We believe that the use of Big Data analysis and Artificial Intelligence in cosmetics will play an increasingly important role in creating more holistic and personalized solutions for our customers. So far, our work with Wonderage™ and Altheostem ™ showcases our dedication to this approach, utilizing AI technology to conduct neurostudies and provide quantifiable well-aging benefits. We are committed to continue exploring these areas of research in the future, ensuring that our products remain at the forefront of the beauty and cosmetics industry in terms of both efficacy and innovation.