BEGIN:VCALENDAR VERSION:2.0 PRODID:spatie/icalendar-generator NAME:Provital X-WR-CALNAME:Provital BEGIN:VEVENT UID:146 SUMMARY:Provital Trends Academy #1 - Hair Care DESCRIPTION:

The Hair Care category is evolving at an exceptionally dynam ic pace. Skinification\, the growing focus on scalp care\, and new expecta tions around efficacy and communication are making it increasingly challen ging to navigate trends. How can brands distinguish short-lived inspiratio n from trends that genuinely shape product development? How can formulatio n and marketing decisions be driven by data rather than intuition? These a re the questions addressed in the first webinar of the new Provita l Trends Academy series. During this session\, you will organize the key trends shaping hair care\, explore up-to-date consumer insights an d market data\, and review concrete examples of brands\, products\, and ma rket communication. You will gain practical knowledge that can be directly applied to the development of new products. This webinar is designed for professionals who make real product decisions on a daily basis — in R&am p\;D\, marketing\, NPD\, and on the brand side. It is aimed at those who w ant to better understand which directions have long-term relevance and whi ch are merely short-term inspiration. The session will be led by M arcin Siekierski (Provital Poland)\, who combines trend analysis and market data with many years of experience working with cosmetic brands \, demonstrating how to translate market observations into informed produc t and business decisions.

LOCATION: DTSTART:20260304T100000Z DTEND:20260304T110000Z DTSTAMP:20260129T084058Z END:VEVENT END:VCALENDAR