Did you know that Sankofa (Ghana) aligns with today’s trend of inclusivity in cosmetics< /strong>? Have you heard of Hygge? The Danish secret to happiness \, reminiscent of the Shirin-Yoku practice from Asia\, which in t urn aligns with the psychological concept of Liminal Space—all of which connect to the rise of neurocosmetics and psychodermatolo gy.
Every marketing trend originates from a desire\, a feeli ng\, or a story… And it is these stories that inspire the most innovative cosmetic creations\, perfectly aligned with the diverse and eve r-evolving world we live in.
We invite you to embark on a jo urney through stories from different corners of the world\, sparking ideas for projects that meet the present and future aspirations of beauty consu mers worldwide.
Get your beauty passport ready! Together wit h our extracts and active ingredients\, we will explore the stories behind 2025’s key cosmetic trends.
Boarding begins on Thursday\, February 20\, at 10:00 AM\, in a 45-minute English webinar led by Leyre C ueva (Global Product Manager). She will share stories\, anecdotes\, and re al-world cosmetic examples to ignite your imagination.
✨ We look forward to seeing you!